Ok, best quote of the World AIDS Day season: "These cupcakes are a step towards raising awareness for the HIV/AIDS disease, which affects millions worldwide." Yip, the hyperbolic pr is up and running and our inbox is full of venue owners trying to cash in on HIV/ AIDS - by offering no cash of their own, no acts, just inviting a charity to wave a bucket as a fig leaf for their cashing in.
So, back to cup cakes! £1.50 out of the £4 they cost goes to the Elton John AIDS Foundation. We assume the boys are doing it at cost...
They might be cup cakes but it's real cash for a real charity.
